It’s every guy’s dream. Start a beer company after college with your best friend. After years of discussions in the bullpen where the two former pitchers spent much of their college years, that’s exactly what Tommy and Wilson did. United by their love of beer and desire to run their own company, the two bucked conventional wisdom and launched Snake Bite USA – a mixture of lager and hard cider.
With little more than a passion for the idea and a willingness to learn, the two have built Snake Bite into a recognizable brand in the Bay Area.
I joined Tommy and Wilson for lunch and a six-hour tour of Northern, visiting with their distributors and delivering pitches to prospective stores. Along the way, I learned about the ups and downs of Snake Bite’s early years and gained an appreciation for the way passion can lead to success.